Do your staff reflect the patients that you want?
I will be honest. Corona Dental can do a fantastic job on your practice marketing and deliver large numbers of responses both from potential patients and new enquires from existing patients. However,...
View ArticleFacebook page not doing anything?
Not an uncommon situation! You (or a team member) start off with the best of intentions, but before long the enthusiasm and ink well run dry. What should you do? Well at the risk of stating the...
View ArticleFail to Plan – Plan to Fail Part 2
In the second of these articles, some more tips that I hope will make your practice marketing more effective. In Part One we signed off with the 3 distinct stages of marketing: Pioneering Competitive...
View ArticleKarma
And…relax I’m a great believer in Karma. I am not an overly spiritual person but I do believe that what goes around, comes around. I find this to be particularly the case in the work environment....
View ArticleAre your dental team members little rays of sunshine?
In many of my blogs, I have covered a plethora of marketing options and opportunities for a dental practice. Online, offline, social, real – we have offered advice and suggestions on any number of...
View ArticleTake time to reflect…
At this time of year, I like to take the time to step back a little from ‘working in the business’ to spend some time ‘working on the business’. I really do recommend to my dental clients that they...
View ArticleThe end not the means…
At Corona Design & Communication we can spend a lot of time discussing with clients the way in which we get their marketing message across. In fact, in one way or another, the most common...
View ArticleIs your marketing out on its own?
Marketing and Business Plan? And I don’t mean in a positive sense! When someone asks you about your dental practice marketing do you direct them towards a marketing plan? That is a good first step but...
View ArticleStop and look around
Today I have mostly been on a train. Apart from a brief rail replacement bus service to Bath Spa that is. Bristol to Edinburgh on the nonstop cross country. It takes a while but that for me is actually...
View ArticleThe foil…
The extra mile. The little touches. The items that patients will mention to friends and family – because it sure as hell won’t be the dentistry! What do you do at your practice that is over and...
View ArticleMaking Money in the Tougher Times…
How do we make sure this comes in? I think that it’s fair to say that it hasn’t been the rosiest economic picture for quite a while now. I am quite sure that we can all remember better times and we...
View ArticleStop and look around
Today I have mostly been on a train. Apart from a brief rail replacement bus service to Bath Spa that is. Bristol to Edinburgh on the nonstop cross country. It takes a while but that for me is actually...
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