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Do your staff reflect the patients that you want?

I will be honest. Corona Dental can do a fantastic job on your practice marketing and deliver large numbers of responses both from potential patients and new enquires from existing patients. However,...

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Facebook page not doing anything?

Not an uncommon situation!  You (or a team member) start off with the best of intentions, but before long the enthusiasm and ink well run dry. What should you do?  Well at the risk of stating the...

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Fail to Plan – Plan to Fail Part 2

In the second of these articles, some more tips that I hope will make your practice marketing more effective. In Part One we signed off with the 3 distinct stages of marketing: Pioneering Competitive...

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Karma

And…relax   I’m a great believer in Karma. I am not an overly spiritual person but I do believe that what goes around, comes around. I find this to be particularly the case in the work environment....

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Are your dental team members little rays of sunshine?

  In many of my blogs, I have covered a plethora of marketing options and opportunities for a dental practice. Online, offline, social, real – we have offered advice and suggestions on any number of...

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Take time to reflect…

  At this time of year, I like to take the time to step back a little from ‘working in the business’ to spend some time ‘working on the business’. I really do recommend to my dental clients that they...

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The end not the means…

  At Corona Design & Communication we can spend a lot of time discussing with clients the way in which we get their marketing message across. In fact, in one way or another, the most common...

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Is your marketing out on its own?

Marketing and Business Plan? And I don’t mean in a positive sense! When someone asks you about your dental practice marketing do you direct them towards a marketing plan? That is a good first step but...

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Stop and look around

Today I have mostly been on a train. Apart from a brief rail replacement bus service to Bath Spa that is. Bristol to Edinburgh on the nonstop cross country. It takes a while but that for me is actually...

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The foil…

    The extra mile. The little touches. The items that patients will mention to friends and family – because it sure as hell won’t be the dentistry! What do you do at your practice that is over and...

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Making Money in the Tougher Times…

How do we make sure this comes in? I think that it’s fair to say that it hasn’t been the rosiest economic picture for quite a while now. I am quite sure that we can all remember better times and we...

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Stop and look around

Today I have mostly been on a train. Apart from a brief rail replacement bus service to Bath Spa that is. Bristol to Edinburgh on the nonstop cross country. It takes a while but that for me is actually...

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